Meta Ads performance diagnostic — per-campaign breakdown with period comparison.
Step 1 of 8 — Period setup
Choose your analysis periods
In Ads Manager, use the date picker (top right) → Compare → Previous period. You'll enter data for both periods across the next steps.
Step 2 of 8 — Campaigns
Add active campaigns
Add each campaign running in this account. The AI evaluates each campaign on its own KPI — an engagement campaign isn't judged by purchase RoAS.
+ New campaign
Step 3 of 8 — Account spend & returns
Overall spend & RoAS
Ads Manager → Campaigns tab → select all campaigns → view blended totals for both periods.
Primary period
Comparison period
Step 4 of 8 — Per-campaign data
Metrics per campaign
Ads Manager → Campaigns tab → click each campaign individually. Enter both periods for each campaign using the tabs below.
Step 5 of 8 — Funnel
Account-level funnel
Ads Manager → Customize columns → add Landing page views, Add to cart, Initiate checkout. Enter account totals for both periods.
Primary period
Comparison period
Step 6 of 8 — Structure
Account structure & delivery
Step 7 of 8 — On-site behaviour
Microsoft Clarity — Copilot summary
Clarity → your project → Copilot (bottom left). Ask: "Summarise smart events including Add to Cart, checkout starts, rage clicks, dead clicks, and scroll depth for the last 30 days." Paste the full reply. Skip if Clarity is not set up on this client.